Joya brings Happiness
The young Swiss shoe developer Karl Müller, son of the MBT inventor with the same name, has created a new revolutionary shoe called Joya. Never before has such a comfortable and soft shoe been developed. Joya is like flying, but the closest we can get to flying is jumping on a trampoline, because we can float in thin air for a very brief moment. Being able to experience this feeling every day was the goal of the Joya Shoe.

Joya revolutionizes walking!
Karl Müller managed, after many years of development, to construct the softest shoe in the world: a shoe in which you float, rather than walk. Joya not only lightens your step, but also your heart – the dream of flying becomes a reality.

Joya – Take off!